Tyrestore and Powertrac Tyres: Building a Brand of Excellence in Malaysia

Since 2018, Tyrestore has embarked on a significant venture with Powertrac Tyres, produced by Haohua, a company based in Shandong, China. This collaboration was not just about adding another product to Tyrestore’s extensive range; it was about introducing and building a brand for Chinese tyres in the Malaysian market, a feat that required insight, strategy, and a deep understanding of consumer needs.

Powertrac Tyres, with their comprehensive range, exceptional quality, and dependable after-sales service, have been positioned by Tyrestore as akin to Huawei in the tech industry. Yes, they are unmistakably Chinese, but their performance on the road speaks a universal language of quality and reliability. This comparison is strategic, designed to redefine perceptions and emphasize the global standards that Powertrac Tyres meet.

The introduction of Powertrac Tyres into the Malaysian market was a calculated move by Tyrestore. It involved not just importing tyres but also building a brand reputation from the ground up. This process required educating consumers, demonstrating the tyres’ quality through rigorous testing, and establishing a robust after-sales service network to build trust and assurance.

Tyrestore’s approach was multi-faceted: it focused on showcasing the technical prowess of Powertrac Tyres, highlighting their durability, safety features, and performance metrics. At the same time, efforts were made to align the brand with Malaysian driving conditions, ensuring that Powertrac Tyres could confidently meet the demands of a diverse range of consumers.

The results have been noteworthy. Powertrac Tyres have carved out a space in the Malaysian tyre market, overcoming initial skepticism and establishing themselves as a reputable, reliable, and high-quality option. This success story is a testament to Tyrestore’s vision and expertise in not just distributing tyres, but in creating market demand and building brand loyalty.

In summary, Tyrestore’s collaboration with Powertrac Tyres is more than a business partnership; it is a strategic alliance that has successfully introduced and established a Chinese tyre brand in the competitive Malaysian market. It underscores Tyrestore’s commitment to bringing diverse, high-quality tyre options to its customers, and its ability to successfully navigate and shape market trends.